While there are a number of different elements to our marketing program, the goal is simple: to get you as much money as the market will allow in the shortest amount of time possible.

The Tea Leaves

• Truthfully, we can't read tea leaves or a crystal ball to predict the future.  That said, we do have a comprehensive market analysis system that we use to analyze market dynamics and property valuations.  Our process includes breaking down absorption rates, demographic trends, comparable inventory analysis, real time sales metrics, and neighborhood dynamics.
• Like any product, the markets set the value.  It's our job to provide the best research available to determine what it will take to sell.  When it's all said and done, you'll have tremendous data on the marketplace and your property's current market value... information with which you can make an informed selling decision.

Storyboard(ing)

• Before a film ever reaches the set, each scene in the movie is laid out in a storyboard.  In other words, a storyboard graphically provides a visual layout of events as they are to be seen through the camera lens.  The Ussery Group applies the same underlying concept to real estate, only we craft the story as seen by your prospective buyer.
• Every property, home or homesite, has a story.  There are multiple mediums we use to tell the story (Print, Brochures, Direct Mail, E Blasts, Web Tours, Videos… etc).  The real key, however, is to remember that it's really not about the property.  It's about the buyer.
• We tell stories that focus on 'the benefit of the benefit'.  You see, a feature is a feature, is a feature.  But a benefit is an intimate conversation over a glass of wine on the veranda while the sun sets.  A benefit are the emotions and memories of a crackling fire in the fireplace while the children or grandchildren open their presents on Christmas morning.
• With our marketing we always keep in mind that "It's never relevant until it's personal."

Two if By Sea

• On April 18, 1775 Paul Revere set out on his now epic ride to warn of the British invasion from Boston across the Charles River.  By the end of his ride there were an estimated 40 additional riders spreading the word at his direction.
• Your property needs Paul Reveres.  Most sellers underestimate their network of friends and spheres of influence.  We teach you how to leverage those spheres of influence in a subtle and sophisticated manner to identify potential buyers that might otherwise never see your property.
• With your permission, we help you create Paul Reveres who will spread the word about your property to augment your personalized marketing program that the Ussery Group develops and implements.